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Hey Donald,
OCTOBER 1ST IS ALMOST HERE
I saw something this week that perfectly demonstrates why I believe the marketing behind "??? Love Fund" is so powerful.
And it wasn't somebody giving away a house.
It wasn't some enormous fundraising campaign.
It was simply an amazing woman by the name of Dr. D H. giving flowers to elderly patients.
That's it.
Flowers, kindness and a reminder that somebody still cares.
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SEE WHAT I'M TALKING ABOUT
Take a moment and look at the photos of this beautiful act of kindness.
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Dr. D is a Family Medicine resident at K B Teaching Hospital and, while working with elderly patients, she created a beautiful little initiative called “Flowers for Our Treasures.”
Ten elderly patients received flowers, small cash gifts, words of encouragement and — probably most importantly — the feeling that they had not been forgotten.
“You are valued.
You are appreciated.
Your life matters.
You are still a treasure.”
THAT is ??? Love Fund
It doesn't always have to be some massive gesture.
Sometimes changing somebody's day can be as simple as handing them a flower and reminding them:
You still matter.
But here's what REALLY caught my attention...
The hospital posted about it.
Think about that for a moment.
Imagine Dr. D had posted about a health supplement.
Or a beauty cream.
Or a weight-loss product.
Or virtually any traditional network marketing product.
Do you honestly think the hospital would have picked it up and shared it?
Of course not.
But people WANT to share stories like this.
Hospitals share them.
Schools share them.
Businesses share them.
Families share them.
Friends share them.
Local communities share them.
Because kindness doesn't feel like advertising.
It feels GOOD.
And that distinction is one of the biggest marketing components behind ??? Love Fund
We lead with something people actually WANT to share.
For decades, network marketers have been trying to figure out how to get people to share their products and opportunities.
We've flipped that completely around.
Instead of asking people to share another sales pitch, we give them something worth sharing.
Real people.
Real kindness.
Real emotion.
Real stories.
And I want to say something else because I think it's important.
Talking about the marketing power of these acts of kindness does not take anything away from the kindness itself.
Helping people is at the heart of what we're building.
But ??? Love Fund also has to grow.
Because the larger this movement becomes, the more people we can help.
The more stories that get shared, the more people discover us.
The more people who discover us, the bigger the community becomes.
And the bigger the community becomes, the greater the impact we can create.
Kindness creates the story.
The story creates the sharing.
The sharing creates the growth.
And the growth creates MORE IMPACT.
Even the hospital's post said something that could almost have come directly from the ??? Love Fund playbook:
Small acts of kindness can create ripples that grow into something greater and have a lasting impact.
Exactly.
One doctor.
Ten patients.
A few flowers.
And now thousands of other people can see the story.
This is how movements spread. | 
